The Ceramics of Italy for Sustainability communication and promotional campaign has got under way with the launch of a video created by Milan-based agency Muse Factory of Projects on the institutional website ceramica.info, which will be shared through an extensive social media presence in Italy and abroad. The aim of the campaign is to communicate the efforts and achievements in the field of sustainability made by the Italian ceramic industry (tiles, sanitaryware, tableware, bricks and roof tiles) as a concrete result of the work carried out by the Association in recent months.
Ceramic ventilated façades reduce energy consumption and cut utility bills
The Italian ceramic industry’s management approach aims to minimise environmental impact over the product’s entire life cycle.
The article describes the Italian ceramic tile industry’s commitment to saving water in order to avoid harming the environment. Accurate data on water recycling and the reduction of water source pollution demonstrate the importance of the sustainable initiatives adopted. The article also introduces the Italian ceramic tile industry’s commitment to meeting the UN’s SDGs, focusing on Goal 6 of the Agenda relating to water resources.
A comparison between EPDs conducted in Italy, Germany and Spain has shown that the Italian ceramic tile industry outperforms its competitors in many areas of environmental sustainability.