Attendance at Cersaie 2022 exceeds 90,000 | by Andrea Serri
Article published in: "Cersaie 2022"
The 39th Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings held in the Bologna exhibition centre from 26 to 30 September, fully lived up to the expectations of the exhibitor companies that had decided to invest in the show as an opportunity to meet their customers in person once again and present their latest product innovations in booths with a powerful visual and emotional impact. A total of 624 companies took part in an exhibition space of 140,000 square metres in fifteen fully occupied halls of the Bologna exhibition centre, including 354 companies from the ceramic tile sector, 88 from the bathroom furnishings sector and 183 from the installation, raw materials, new surfaces and services sectors. The show’s strong international profile was confirmed by the presence of 237 non-Italian exhibitors (38% of the total) from 26 countries.
A total of 91,296 visitors attended Cersaie 2022 during the five days of the show, an increase of around 50% compared to last year’s event which was one of the first major trade fairs to be held in the difficult post-pandemic period. This figure, which marked a partial return towards the 2019 level of 112,340 attendees, included 44,215 international visitors (48.4% of the total) and 47,081 Italians. A total of 458 journalists were also present, including 226 non-Italians.
“I am convinced that the 624 exhibitors who took part in Cersaie 2022 saw the best possible return on their investment in a show that once again confirmed its national and international importance among distributors, architects, installers and real estate operators,” commented Giovanni Savorani, Chairman of Confindustria Ceramica. “Ceramic products continue to increase their share of international markets thanks to their intrinsic characteristics such as healthiness, hygiene and durability. The Italian ceramic industry’s commitment to sustainability was the common thread running through the entire show, as confirmed by the meeting held in the exhibition centre with the regional and local institutions to take stock of the progress and results of the industry’s voluntary agreement on limiting emissions. As we pointed out to the politicians and institutional figures who were present at the show, the energy transition that we have initiated must not be undermined by the dramatic impact of the crisis on the energy markets, which requires urgent action at a European and national level.”
Emilio Mussini, Vice Chairman of Confindustria Ceramica and head of Promotional Activities and Trade Fairs, gave the following summary of the extensive programme of events held during this year’s Cersaie. “More than 2,000 participants attended the four events organised as part of the “building, dwelling, thinking” programme; 23 press cafés were livestreamed and held in-person during the five days of the show; Tiling Town attracted a continuous stream of visitors; and the Cersaie Business delegation, organised with the valuable collaboration of the Italian Ministry of Foreign Affairs and International Cooperation MAECI and the Italian Trade Agency ITA, saw the participation of more than 200 professionals from Europe, North America and the Gulf area.
Next year’s Cersaie will be held in Bologna from 25 to 29 September 2023.